Chapter 1: Fundamentals of Research Chapter 2: Misperceptions, Challenges and Judgement Calls in Research Chapter 3: The Research Question Chapter 4: Conducting a Literature Review Chapter 5: Research Design Chapter 6: Data, Sampling and Measurements Chapter 7: Data Collection Methods Chapter 8: Descriptive and Exploratory Analysis Chapter 9: Qualitative Analysis Chapter 10: Quantitative Analysis Chapter 11: Writing Up Chapter 12: The Importance of the Research Environment
Professor Siah Hwee Ang is Professor and the Bank of New Zealand Chair in Business in Asia at Victoria University of Wellington. He has published in top international journals and won several research awards. Siah has served on the editorial board of many international journals, and reviewed more than 550 papers. He teaches Strategy, International Business and Research Design and Methods courses, and has also supervised more than 60 PhD and Master level students.