Introduction
Part 1. Drugs
Chapter 1. From the Mitchell Report to Brian McNamee: Roger
Clemen's Image Repair Discourse, J. Scott Smith
Chapter 2. "Big Mac" with a Side of Steroids: The Image Repair
Strategies of Mark McGwire, John McGuire, Lori McKinnon, and Wayne
Wanta
Chapter 3. Defense of an Anti-Hero: Barry Bonds' "State of the
Great Address", J. Scott Smith
Chapter 4. The Image Repair Media Interview as Apologia and
Antapologia: Marion Jones on The Oprah Winfrey Show, Michael R.
Kramer
Chapter 5. The Michael Phelps Saga: From Successful Olympian, to
Pot Smoker Caught on Camera, to Renewed Role Model and Brand, Rod
Troester and Lindsay Johns
Part 2. Marital Infidelity and Sexual Misconduct
Chapter 6. Tiger Woods' Image Repair: Could He Hit One Out of the
Rough?, William L. Benoit
Chapter 7. Power, Privilege, and the Surprising Absence of Repair:
Kobe Bryant and Interest Convergence, Rachel Alicia Griffin
Chapter 8. Strategies of Silence: The John Terry Affair and the
British Press
Part 3. Social Deviance and Integrity
Chapter 9. Bad Newz Kennels: Michael Vick and Dogfighting, J. Scott
Smith
Chapter 10. The Failed Comedy of the NBA's Gilbert Arenas: Image
Restoration in Context, Theodore F. Sheckels
Chapter 11. Plaxico Burress Takes His Best Shot, Mark Glantz
Chapter 12. In the Dark at Texas Tech: News Coverage Involving the
Image Repair Discourse of Mike Leach and Adam James, Kevin Stein,
Paul Turman, and Matthew Barton
Chapter 13. How Bobby Knight Changed His Bad Boy Image to Become a
Media Darling, Ric Jensen
Part 4. On-Field Actions
Chapter 14. Belated Remorse: Serena Williams' Image Repair Rhetoric
at the 2009 U.S. Open, LeAnn M. Brazeal
Chapter 15. Unsports(wo)manlike Conduct: An Image Repair Analysis
of Elizabeth Lambert, the University of New Mexico, and the NCAA,
Jordan L. Compton
Part 5. The Organizational Turn
Chapter 16. No Pepper: Apologia and Image Repair in the 2002 Labor
Negotiations Between Major League Baseball and the Players
Association, Kevin R. Meyer and Craig W. Cutbirth
Chapter 17. Giving Them the Ol' Misdirection: The NCAA and the
Student-Athlete, Mike Milford
Chapter 18. A Death, a Family Feud, and a Merger: The Image Repair
of Teresa Earnhardt and Dale Earnhardt, Inc., by Angela Jerome
Chapter 19. The Puck Stops Here: The NHL's Image Repair Strategies
During the 2004-2005 Lockout, by James DiSanza, Nancy J. Legge,
H.R. Allen, and J.T. Wilde
Chapter 20. Celebrating Spectator Sports in America: The Centrality
of Press Conferences and Media Interviews to Sports Image Repair,
by Peter M. Smudde and Jeffrey L. Courtright
Research in Brief
Chapter 21. Reputation Differences between Mortification-Only and
Mortification/Corrective Action Strategies Following a
Transgression by a Professional Athlete, by John Twork and Joseph
R. Blaney
Conclusion
Joseph R. Blaney is associate dean of the College of Arts and
Sciences and professor of communication at Illinois State
University.
Lance R. Lippert is associate professor of communication at
Illinois State University.
J. Scott Smith is a PhD student at the University of Missouri.
In this ambitious. . . collection of 20 case studies, scholars
(most from U.S. institutions) use William Benoit's theory of image
restoration to analyze the image-repair discourse employed by
sports figures and organizations. Blaney, Lippert, and Smith
organize the collection according to the nature of the controversy
(e.g., drugs) surrounding the individual in each case study. Four
of the case studies focus on women, yet only Angela Jerome's study
of Teresa Earnhardt (widow of race car driver Dale Earnhardt)
specifically considers gender as a factor in public perception of
the sports figure. Also flawed is J. Scott Smith's case study of
Barry Bonds. To support his conclusion, Smith cites positive views
toward Bonds and more negative views toward Mark McGwire in a poll
of Hall of Fame voters. . . . Summing Up: Recommended.
*CHOICE*
Repairing the Athlete’s Image will intrigue the multiple groups
interested in the relationship between the media and the sports
industry. Whether you are an educator, journalist, public relations
practitioner, or in a position of responsibility within a sports
organization, this text has something for you.
*Journalism & Mass Communication Quarterly*
Dr. Blaney successfully applies rhetorical theory to sports
discourse, and in doing so legitimizes sports as a worthy subject
of academic inquiry . . . and it's about time! This should be
required reading in rhetoric and sports communication programs
alike.
*Paul Gullifor, Bradley University*
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