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The Renault- fits Nissan Alliance
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Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Berlin (Int. Management), course: Operative Marketing, language: English, comment: This assignment paper analyzes the question, whether the alliance of two culturally different automobile giants was a success or not. Was fits Nissan be abled to use synergy effects of Renault and was Renault be abled to use fits Nissan s benefits? In the analysis of the given case, the most common marketing strategies will be dopted: Michael Porter's Diamond / Five Forces, the cultural web, Hofstede's cultural dimensions, Porter's generic strategies, SWOT, PESTLE and Resource based view and Market based view., abstract: This assignment paper analyzes the question, whether the alliance of two culturally different automobile giants was a success or not. Was fits Nissan be abled to use synergy effects of Renault and was Renault be abled to use fits Nissan s benefits? In the analysis of the given case, the most common marketing strategies will be dopted: Michael Porter's Diamond / Five Forces, the cultural web, Hofstede's cultural dimensions, Porter's generic strategies, SWOT, PESTLE and Resource based view and Market based view.
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