Adam Witty is the founder and CEO of Advantage and BPR 360. What began in the spare bedroom of his home is now a global media, marketing, and software company serving thousands of customers in 50 US states and 67 countries. Adam is author of 7 books and a frequent speaker. Alan Mulally served as president and CEO of The Ford Motor Company from 2006- 2014. He led Ford's impressive transformation by getting all stakeholders working together on the One Ford plan to deliver profitable growth for all. Prior to Ford, Mulally was president and CEO of Boeing Commercial Airplanes.