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Relationship Fundraising


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Table of Contents

Foreword (Jennie Thompson). Preface to the Second Edition. Acknowledgments. The Author. 1. Much More Than Raising Money. 2. Proud to Be a Fundraiser. 3. The Essence of Good Fundraising. 4. The Vital Ingredients for Success. 5. Understanding Your Donors. 6. Learning from Recent Research. 7. Avoiding Common Errors and Pitfalls. 8. Building Better Friendships Through Marketing. 9. Making and Keeping Friends. 10. Keeping in Touch with Your Donors. 11. Creative Approaches to Relationship Building. 12. Bequest Marketing: The Last Great Fundraising Opportunity. 13. Keeping Up with Change. 14. Fundraising for the Twenty-First Century. Glossary. Bibliography. Index.

About the Author

KEN BURNETT is a lecturer and consultant on fundraising and communications for nonprofit organizations worldwide. He is a director of Burnett Works Limited, The White Lion Press Limited, and Team Mailing Limited and is also chairman of the board of trustees for ActionAid Britain's third largest international development agency. Burnett speaks at seminars and workshops throughout the world and has written or cowritten three books on fundraising communications and marketing, including Friends for Life: Relationship Fundraising in Practice (1996). Ken Burnett can be reached at


"This is an excellent book for those of you new to the field of fundraising and the nonprofit world in general." (, December 20, 2002)

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