Alexander Wyclif (A.W.) Reed wrote over 200 books, mostly on aspects of Maori culture. His scholarship reached its peak with the Treasury of Maori Folklore (1963), the Treasury of Maori Exploration (date) and the Reed Dictionary of New Zealand Place Names (date). He was the nephew of A.H. Reed, who established a family bookselling company in Dunedin in 1907, which went on to become an icon of New Zealand publishing. Ross Calman (Ngati Raukawa, Ngati Toa, Kai Tahu) is the co-author of three Maori translated many publications.