How companies like Amazon, Netflix, and Spotify know what "you might also like"- the history, technology, business, and societal impact of online recommendation engines.
Michael Schrage is a Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy. A sought-after expert on innovation, design and network effects, he is the author of Serious Play- How the World's Best Companies Simulate to Innovate, The Innovator's Hypothesis- How Cheap Experiments Are Worth More than Good Ideas (MIT Press), and other books.
Recommendation Engines is an eye-opener to readers who [...]
find the ubiquitous "what people like you bought" suggestions of
online merchants faintly intrusive and only occasionally
--Strategy and Business