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Recommendation Engines
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How companies like Amazon, Netflix, and Spotify know what "you might also like"- the history, technology, business, and societal impact of online recommendation engines.

About the Author

Michael Schrage is a Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy. A sought-after expert on innovation, design and network effects, he is the author of Serious Play- How the World's Best Companies Simulate to Innovate, The Innovator's Hypothesis- How Cheap Experiments Are Worth More than Good Ideas (MIT Press), and other books.

Reviews

Recommendation Engines is an eye-opener to readers who [...] find the ubiquitous "what people like you bought" suggestions of online merchants faintly intrusive and only occasionally useful.
--Strategy and Business

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