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The Real Mad Men
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Table of Contents

Foreword by Sir John Hegarty. How True is Mad Men? - by Fred Danzig. Prologue. The Story So Far. A Growing Respect. The Unlikely Hero. Lighting the Touchpaper. Thinking Small. The Word Spreads. Avis v Hertz. Changing Times. Thinking Big. Women of the Avenue. Epilogue. Bibliography. Acknowledgements and Credits. Index.

For over 40 years Andrew Cracknell served as Executive Creative Director for major international agencies including FCB, WCRS, APL and Bates. He has been awarded top awards at D&AD, Campaign, BTAA and at Cannes Advertising Festivals, as well as sitting on juries everywhere from Glasgow to Nairobi. He writes regularly for Campaign magazine and the Financial Times on advertising and related subjects.

About the Author

For over 40 years Andrew Cracknell served as Executive Creative Director for major international agencies including FCB, WCRS, APL and Bates. He has been awarded top awards at D&AD, Campaign, BTAA and at Cannes Advertising Festivals, as well as sitting on juries everywhere from Glasgow to Nairobi. He writes regularly for Campaign magazine and the Financial Times on advertising and related subjects.

Reviews

'Cracknell's book is a sensuous beast. It exudes gloss ... much like a good advertisement, the book successfully informs, entertains and pleases the eye' TLS. * TLS * 'Andrew Cracknell has accurately captured what many people called the Golden Age of Advertising - with its postwar milieu, strong personalities and creative philosophies - and pinned it to the wall like an exotic butterfly in a collection. Like the period, the book is fun' Ken Roman. * Ken Roman * 'As someone who was in the ad business during the ''Mad Men'' years, Andrew Cracknell has really nailed it. He tells the inside story of the advertising business as only someone who's been right in the middle of it can. I enjoyed reading it, and I'm really looking forward to the day they make a movie out of it because there's a great movie here. I can only hope that George Clooney is around to play my part' Jerry Della Femina. * Jerry Della Femina * 'This handsome volume offers a celebratory oral history of the Manhattan advertising world in the 1950s and 1960s ... (Andrew Cracknell) writes with commendable zip ... Enjoyable' Guardian. * Guardian * 'an entertaining chronicle of the men, women and ideas that first persuaded Americans to part with their money' Good Book Guide. * Good Book Guide * 'I lived through half of what Andrew Cracknell writes about - and there's so much action on each page, my head was spinning. The Real Mad Men nails those days in real time - but take a valium before you read it. It's an eye-popping, roller-coaster ride, and the true story of the original Mad Men. Reading any chapter in Cracknell's book beats the hell out of watching a dozen segments of Mad Men' George Lois. * George Lois * 'Andrew Cracknell tells it like it was - the inside story of the men and women who kept Don Draper awake at night. Witty and invigorating' David Abbott. * David Abbott * '...keeps some of that glamour (of Mad Men) as much as it argues for what the counterculture revolution did for advertising ... handsomely produced' Glasgow Herald. * Glasgow Herald *

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