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About the Author

Keith Veronese is the author of Plugged In- Comic Book Professionals Working in the Video Game Industry. He holds a PhD in Chemistry and has written for Gawker Media extensively, particularly for their science site io9. He has also written for Alpha Brand Media's family of websites and in magazines published by TwoMorrows Publishing.


"Engaging, eclectic.... Veronese's analyses of the various factors affecting supply of these metals adds up to a good overview.... Rare makes powerful points about the consequences of conspicuous consumption."

"The underlying science is accessible and is deftly combined with comments on the often-overlooked societal implications of the planet's chemical make-up. Viewed as a kind of 'essential guide' to crucial elements, Rare outlines their increasing geopolitical importance in the modern world."
--BBC Focus Magazine "Delves into history, mineral science, politics, and numerous other fields with impressive ease.... Rare is precisely that: a rarity, a book loaded with information that never bores or talks down to the reader. And this book will only grow more relevant in the coming years."
--San Francisco Book Review "A fascinating and easy-to-follow guide to an obscure but hugely important subject, one that will be in the headlines every day once our grandchildren are adults; and for anyone who is curious about what makes the teeny-tiny devices of our modern world work as well as they do, this is well worth picking up."
--Chicago Center for Literature and Photography "
Rare is a clear and entertaining account of the fascinating properties of rare earths, their importance to the world, and the unique roles only they can play in many high-tech devices." --Theodore Gray, author of The Elements: A Visual Exploration and Molecules: The Elements and the Architecture of Everything

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