Table of Contents

List of Illustrations

List of Tables

Acknowledgments

1. The Journey to Acre

2. The Expansion of Cattle Raising in Acre

3. Ruminations on Cattle Economies and Cattle Cultures

4. Ideologies of Nature and Human–Environment Interactions

5. The Ranchers: Smooth Hands, Progress, and Production

6. The City and the Contri

7. Here’s the Beef: Symbol, Sustenance, and Hamburger Connections

8. Rubber-Tapper and Colonist Transitions: Environment, Practice, and Identity

9. The Appropriation of Cattle Culture: Perceptions, Behaviors, and Methodological Considerations

10. The Full Picture

Appendix A. Social Groups and Research Area

Appendix B. Methods and Data

Appendix C. Levels of Agreement among Social Groups

Notes

Works Cited

Index

Promotional Information

"Much is written about the livestock sector in Amazonia, and most of this is expressed in the dry language of statistics and graphs of this sector, which has exploded in the last decades. This is the first study we have that explores the livestock sector as a cultural system in a very complex rural sociology-the state of Acre, the place best known for the rubber tappers movement. This careful analysis of social identities and local political ecologies helps explain why cattle production now pervades all livelihoods and lifeways in the politically 'greenest' corner of Amazonia. This book is not about just rural but also city influence, and thus captures new dynamics that now shape forest frontiers." -- Susanna B. Hecht, Professor in the Luskin School of Public Affairs and the Institute of Environment and Sustainability, UCLA; author of The Scramble for the Amazon and the "Lost Paradise" of Euclides da Cunha; coauthor of The Fate of the Forest: Developers, Destroyers, and Defenders of the Amazon; a "I think that this is a valuable book-indeed, fascinating." -- David G. Campbell, Professor of Biology, Henry R. Luce Professor of Nations and the Global Environment, and Chair of Environmental Studies Concentration, Grinnell College; and author of A Land of Ghosts: The Braided Lives of People and the Forest in Far Western Amazonia and The Crystal Desert: Summe "Rainforest Cowboys illuminates one of the most salient yet least-explored dimensions of society and environment in Amazonia: the rise of cattle culture among smallholders, forest peoples, and large ranchers. While other studies have explored the economy of cattle ranching and its widespread adoption in the Amazon, Hoelle's book is the first to look closely at the cultural dimensions behind cattle raising's ever-growing presence there. Historically informed, ethnographically rich, and enjoyable to read, it unravels the region's emerging tangle of social identities, individual expectations, global markets, and economic development. Filling a major gap in Amazonian ethnography and human ecological studies, Rainforest Cowboys will no doubt become required reading for anyone aiming to understand the Amazon today." -- Eduardo S. Brondizio, Professor of Anthropology; Co-Director, Anthropological Center for Training and Research on Global Environmental Change (ACT); and Chair, Advisory Council, Vincent and Elinor Ostrom Workshop in Political Theory and Policy Analysis, Indiana University Bloomington

About the Author

Jeffrey Hoelle is Assistant Professor of Anthropology at the University of California, Santa Barbara.

Reviews

"This complex, multivalenced historical ethnography of Acre state in the western Amazon unexpectedly portrays the rise of a Western-influenced cattle culture."
*Choice*

"Hoelle’s insightful depiction of Amazonian transformations offers solid ground over which others may critically advance some of his key arguments. . . . arguably the book’s most important contribution: it bridges the research agendas of scholars who often talk past one another. Rainforest Cowboys’s heterodox approach may be useful for a wide range of projects, from science and technology studies on emerging socio-natural entanglements to quantitative modeling of cultural beliefs.  . . . Rainforest Cowboys will inspire anthropologists working in a range of fields to critically engage with Amazonia’s shifting ecologies."
*This complex, multivalenced historical ethnography of Acre state in the western Amazon unexpectedly portrays the rise of a Western-influenced cattle culture.*

"For scholars and students of the amazon region and cattle cultures, Rainforest Cowboys offers a compelling account of the cultural importance of cattle and beef. . . . his in-depth focus on the Brazilian state of acre can illuminate similar or contrasting cultural changes in other areas undergoing environmental change."
*Agricultural History*

"L’auteur fait plus qu’éclairer l’agencement d’une culture née de l’expansion de l’élevage, il fournit une explication culturelle des freins à l’adoption d’une politique de préservationde la nature, peu compatible ici avec l’idéeque le progrès consiste justement à transformer la forêt. Bref, voilà un ouvrage riche etintelligent, rapidement résumé ici, à lire pourle bonheur de l’esprit, de la recherche, et pour la qualité de l’exposé."
*Etudes Rurales*

"This book is an important contribution to literature on world cattle culture and Amazonian development...Anyone interested in the current state of the Amazon region, and its future, will find this book to be a valuable resource."
*Journal of Latin American and Caribbean Anthropology*

"With this book, Hoelle joins others who have begun to remedy that considerable gap in the literature by focusing on what he terms 'cattle culture' and how it modulates the social interactions of ranchers, cowboys, agricultural colonists, rubber tappers, environmentalists, and government officials in the Brazilian state of Acre."
*Journal of Latin American Geography*

"Rainforest Cowboys makes for delightful reading. . . . foreseeing political conflict and real problems for the ideal of rain forest preservation in Acre. . . . Jeff Hoelle explains these issues with the open-mindedness and astute analysis we should expect from really good cultural anthropology."
*American Ethnologist*