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Radical Focus
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About the Author

Christina Wodtke has helped to grow companies like LinkedIn, Yahoo, Zynga, and the New York Times, as well as numerous startups throughout Silicon Valley. She's the author of the business-fable book Radical Focus, a book which uses the power of story to build a new approach to OKRs, as well as the author of Information Architecture: Blueprints for the Web, Pencil Me In, and the upcoming Continuous Feedback. Christina currently teaches at Stanford on the HCI program in Computer Science. She speaks worldwide about humanity, teamwork, and the journey to excellence.

Reviews

"Busy grinding without purpose is the secret death of too many startups. In this memorable story, Christina gives us a glimpse of a more satisfying kind of startup--still hard and chaotic but full of purpose and the chance to build something great."James Cham, Founder Bloomberg Beta "Finally, a parable I could relate to! The real message is that OKRs work and Radical Focus is a great implementation guide to the world of OKRs, making it easy to deploy and see the exceptional results you're after." - David Shen, Launch Capital"Someone once told me that 'problems are just opportunities that haven't presented themselves'. Since I was introduced to OKRs, they've been an invaluable tool for me, and our company. Christina's ideas have been instrumental, allowing me to better navigate the often ambiguous approach to goal setting and along the way creating a more open and accountable team and a clearer path for myself professionally. I personally can't thank her enough for the guidance."Scott Baldwin Director of Services, Yellow Pencil"Radical Focus illustrates how to implement OKRs in an engaging, compact, realistic story. Best of all, Wodtke proves OKRs can be fun!" Ben Lamorte, OKRs.com "This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly." - Laura Klein, Principal, Users Know

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