Yuxi (Hayden) Liu is currently a data scientist working on messaging app optimization at a multinational online media corporation in Toronto, Canada. He is focusing on social graph mining, social personalization, user demographics and interests prediction, spam detection, and recommendation systems. He has worked for a few years as a data scientist at several programmatic advertising companies, where he applied his machine learning expertise in ad optimization, click-through rate and conversion rate prediction, and click fraud detection. Yuxi earned his degree from the University of Toronto, and published five IEEE transactions and conference papers during his master's research. He finds it enjoyable to crawl data from websites and derive valuable insights. He is also an investment enthusiast.