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David R. Yale is an award-winning marketing consultant who has held creative and marketing positions at Marketing & Publishing Associates, Lindenwold Fine Jewelers, and Publishers Clearing House, where he was instrumental in establishing the company's online presence. He has written articles for hundreds of business publications including Business Marketing, Business Strategies, Computer and Electronics Marketing, DM News, NEPA Hotline, The Newsletter on Newsletters, and Meetings & Conventions.

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