Acknowledgements.- 1. Introduction: Why Public Service Broadcasting?.- 2. Enlightenment: First Principles, Deep Origins.- 3. Democracy: Politics, Public Opinion and Debate.- 4. Cultivation: Broadcasting Culture.- 5. Service: The Ethos of the Broadcasters.- 6. Choice: Responding to Competition.- 7. Trust: Public Service in the New Media World.- 8. Conclusion.- References.- Index.
David Hendy is Professor of Media and Communication (Media and Film) at the University of Sussex, UK. David was elected a Fellow of the Royal Historical Society in 2010. He is currently a Leverhulme Research Fellow.