Australasia's Biggest Online Store

Shop over a million Toys in our Huge New Range

Public Relations and Communication Management


Product Description
Product Details

Table of Contents

Introduction Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim Chapter 1 Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function James E. Grunig Chapter 2 Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be? Larissa A. Grunig Chapter 3 The Relationship Between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC Study James E. Grunig & Larissa A. Grunig Chapter 4 Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership Nigel M. de Bussy Chapter 5 Symmetry, Social Media, and the Enduring Imperative of Two-way Communication Sandra Duhe & Donald K. Wright Chapter 6 Aligning Public Relations with the Demands of Globalization: Conceptual Foundations for a Theory of Global Public Relations Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung Chapter 7 Situational Theory of Problem Solving and its new Research: Conceptualizing Publics and Communication, Leadership & Conflict Jeong-Nam Kim & Lan Ni Chapter 8 Measuring the Edifice: Public Relations Measurement and Evaluation Practices over the course of 40 Years Fraser Likely & Tom Watson Chapter 9 Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public Relations Kenneth D. Plowman & Robert I. Wakefield Chapter 10 Power and Influence in Public Relations Bruce Berger & Bryan Reber Chapter 11 A philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence Theory Shannon Bowen & Tiffany Derville Gallicano Chapter 12 Globalization, Public Relations, and Activism for Social Change: A culture-centered Approach Mohan J Dutta Chapter 13 The Effects of Organization-Public Relationship Types and Quality on Crisis Attributes Chun-ju Flora Hung & Yi-Ru Regina Chen Chapter 14 Public Relations Historiography: Perspectives of a Functional-Integrative Stratification Model Guenter Bentele Chapter 15 Organizational Contexts and Strategic Impacts Dejan Vercic & Ana Tkalac Vercic Chapter 16 Institutionalization, Organizations, and Public Relations Anne Gregory, Emanuele Invernizzi, & Stefania Romenti Chapter 17 Strategic Communication: Pillars and Perspectives of an Alternative Paradigm Derina R. Holtzhausen & Ansgar Zerfass Chapter 18 The Pretoria School of Thought: From Strategy to Governance to Sustainability Estelle de Beer, Benita Steyn, & Ronel Rensberg Chapter 19 The Grunig Legacy in Academic Studies and Professional Practice in Latin America Maria Aparecida Ferrari Chapter 20 The Process of Conducting the Excellence Study: A Personal Reconstruction of Leadership David Dozier & Lou Williams Chapter 21 The Influence of Excellence: A Citation Analysis of Excellence Study in Public Relations Scholarship, 1992 - 2011 Yi-Hui Christine Huang & Joanne Chen Lu

About the Author

Krishnamurthy Sriramesh, Ph. D., is Professor in the Brian Lamb School of Communication, Purdue University. Dr. Krishnamurthy Sriramesh is recognized for his scholarship on global public relations. He serves as the Assistant Editor of Public Relations Review and is Associate Editor of the Journal of Communication Management. Ansgar Zerfass, Dr., is Professor of Communication Management at the University of Leipzig, Germany. Ansgar Zerfass has published 30 books and more than 140 articles and book chapters on corporate communications, online communication, evaluation and measurement. Jeong-Nam Kim is an associate professor in the Brian Lamb School of Communication at Purdue University. He has published 29 journal articles and 8 book chapters, and is working on four books, including the book on the situational theory, Situational theory of problem solving: Communicative, cognitive, and perceptive bases (Routledge, forthcoming).

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Public Relations and Communication Management: Current Trends and Emerging Topics on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top