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Public Relations Writing


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Table of Contents

Chapter One: Introduction to Public Relations Writing

Chapter Two: The Role of Rhetoric in Communication

Chapter Three: The Importance of Editing and Proofreading

Chapter Four: What Difference Does it Make How it Looks?

Chapter Five: Writing for Print, Broadcast, and the Web

Chapter Six: Creating Persuasive Messages

Chapter Seven: The Basics of Public Relations Research

Chapter Eight: Archival Research and Technology

Chapter Nine: Speeches and Professional Presentations

Chapter Ten: Dialogic Communication: An ethical and moral approach to Public Relations

Chapter Eleven: Writing for international and intercultural audiences

Chapter Twelve: Important public relations software

Chapter Thirteen: Ethics and regulatory issues

About the Author

Michael L.Kent is an Associate Professor of Public Relations at the University of Oklahoma's Gaylord College. Dr. Kent has been teaching for more than 20 years and has taught more than 35 different courses, including Introduction to Public Relations, Public Relations Writing, Cases, Campaigns, and Management, Public Speaking and Advanced Public speaking, Persuasion, Media and Mass Culture, and others. He conducts research on New Technology, Mediated Communication, Dialogue, International Communication, and Web Communication, and also consults on research methods, message design, mediated communication, journalism, and public relations.

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