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Public Relations Theory II


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C.H. Botan, V. Hazleton, Public Relations in a New Age.

Part I: The Foundations.

J.E. Grunig, L.A. Grunig, D.M. Dozier, The Excellence Theory.

R.L. Heath, A Rhetorical Theory Approach to Issues Management.

M. Pfau, H-H. Wan, Persuasion: An Intrinsic Function of Public Relations.

D.M. Dozier, G.M. Broom, The Centrality of Practitioner Roles to Public Relations Theory.

W.T. Coombs, Crisis Management: A Communicative Approach.

V. Hazleton, Toward a Theory of Public Relations Competence.

C.H. Botan, Grand Strategy, Strategy, and Tactics in Public Relations.

C.B. Pratt, Reformulating the Emerging Theory of Corporate Social Responsibility as Good Governance.

L.M. Zoch, J-C. Molleda, Building a Theoretical Model of Media Relations Using Framing, Information Subsidies, and Agenda-Building.

W.R. Kennan, V. Hazleton, Internal Public Relations, Social Capital, and the Role of Effective Organizational Communication.

Part II: Tools for Tomorrow.

M. Taylor, M.L. Kent, Public Relations Theory and Practice in Nation Building.

D.F. Witmer, Overcoming System and Culture Boundaries: Public Relations From a Structuration Perspective.

D. Gilpin, P. Murphy, Reframing Crisis Management Through Complexity.

G. Walker, Sense-Making Methodology: A Theory of Method for Public Relations.

D. Kazoleas, L.G. Teigen, The Technology-Image Expectancy Gap: A New Theory of Public Relations.

B. Signitzer, C. Wamser, Public Diplomacy: A Specific Governmental Public Relations Function.

J.A. Ledingham, Relationship Management: A General Theory of Public Relations.

D. Kruckeberg, K. Starck, M. Vujnovic, The Role and Ethics of Community-Building for Consumer Products and Services: With Some Recommendations for New-Marketplace Economics in Emerging Democracies.

E.L. Toth, Building Public Affairs Theory.


"There is much of value for the PR practitioner and for the PR scholar/theorist in this volume, which updates 'Public Relations Theory,' published in 1989. The editors note the 'huge changes' in the field since the late 1980's."

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