Table of Contents

PART I: Why Do Attitudes Matter?
Chapter 1: What are Attitudes and How are They Measured?
Chapter 2: The Three Witches of Attitude
PART II: What Do Attitudes Do?
Chapter 3: The Influence of Attitudes on Information Processing and Behavior
Chapter 4: How Do Attitudes Influence Behavior?
PART III: What Shapes Attitudes?
Chapter 5: Cognitive Influences on Attitudes
Chapter 6: Affective Influences on Attitudes
Chapter 7: Behavioral Influences on Attitudes
Chapter 8: Basic Principles in How Attitudes are Shaped
PART IV: What More is There to Learn?
Chapter 9: The Internal World
Chapter 10: The External World
Chapter 11: An Eye to the Future

About the Author

Gregory R. Maio is Head of Department of Psychology at the University of Bath, UK.  He is interested in social values (e.g., equality, freedom, helpfulness), attitudes, and emotional processes. Gregory′s principal interests at the moment are projects examining psychological connections between values and behaviour (including the adoption of a healthy lifestyle) and adult mental representations of children. Professor of Social Psychology at the University of Bath.

My research is in the broader domain of attitudes and attitude-behavior relations. I have a particular interest in habits (both behavioral and mental habits), values, the self, and self-regulation. I apply these interests in areas such as health, consumer and environmental behavior.

http://www.bath.ac.uk/profiles/faculty-of-humanities-social-sciences-director-of-doctoral-studies-bas-verplanken/

Geoffrey Haddock is Professor of Psychology at Cardiff University, UK. His primary area of research is the psychology of attitudes.  Within this area, he has a number of research interests, including: (a) the role of affective and cognitive processes in attitudes, (b) the impact on mindfulness on attitudes and attitude change, (c) how individual differences influence attitude processes, (d) the implicit and explicit measurement of attitudes and attitudinal components, and (e) how reading persuasive material in different media formats influences attitudes and attitude change.  Other research helps to understand how social values get translated into action. This research is being undertaken in collaboration with colleagues in the Values in Action (ViA) Centre, at Cardiff University.

http://psych.cf.ac.uk/contactsandpeople/haddockgg.php 

Reviews

This book strikes an excellent balance between general aspects and attention to details of attitudes and attitude change. Without being repetitive, the authors draw helpful connections between different parts of the book. The chapter structure makes the book easy to use as well as interesting for both students and teachers.
*Hanna Kusterer*

This revision of an already-outstanding textbook provides a comprehensive, current, and well-organized description of research on attitudes and persuasion.  It takes an international perspective and constitutes an excellent textbook for undergraduate or graduate courses on attitudes.
*James Olson*

This excellent book presents contemporary developments in research and theory of the psychology of attitudes and persuasion. The editors, experts in the field, have done an amazing job organizing the content in a very comprehensive, accessible, and attractive way. For those interested in the processes behind changing minds, this book offers a great selection of current topics. The content is stimulating and up to date. This book is a "must" for students in psychology, communication, and marketing, and to any scholar interested in the science of psychological change.
*Pablo Briñol Turnes*

A must-read for any aspiring attitudes expert. A great balance of classic foundational material and new developments. Maio, Haddock, and Verplanken have produced a valuable contribution to the vibrant literature on attitudes and persuasion. Reading this book will teach you the basics AND keep you on the cutting edge. 
*Duane T. Wegener*

This book is a great example of fine scholarship. Written in a comprehensible and cogent style, this essential book is comprehensive, yet accessible and undeniably engaging. The authors provide both breadth and depth, in a very compelling manner, and the end result is a fantastic combination of an ideal teaching text and an excellent research reference book.
*Joseph Vella*

The Psychology of Attitudes and Attitude Change" is an essential text for those engaged in the application of sport psychology with athletes and coaches. Our programme recognises attitudes and attitude change as the foundation from which to build, apply and integrate psychological skills training into preparation and performance for athletic competition.
*Gerry Fitzpatrick*

The third edition of ‘The Psychology of Attitudes and Attitude Change’ provides a scholarly overview of research in this exciting area of social psychology.  The book is written in an engaging and novel style and focuses on what attitudes are and what they do for us.  Both basic and applied research is covered and examples of applications to everyday life drawn out. Recent work is presented alongside classic studies to provide the reader with a detailed understanding of the area.  
*Mark Conner, Professor of Applied Social Psychology*

The third edition of this book provides a comprehensive overview of attitudes and attitude change, topics central to social psychology. The new edition contains an updated glossary and questions to ponder section. It also details the latest attitudinal research including, for instance, recent studies involving implicit attitude measures. As such, the book is a must-read for students, teachers and researchers in psychology and related fields.
*Dr Robert M. McKenzie*