The classic work of the human potential movement that has sold 30 million copies worldwide
Dr Maxwell Maltz was an internationally renowned plastic surgeon,
professor and lecturer, as well as a prolific author of both
fiction and non-fiction, considered one of the most important
authors in the field of psychology. In 1960 he published the first
edition of Psycho-Cybernetics about self-image and success
conditioning techniques, which has sold millions of copies in
dozens of languages. He died in 1975.
Matt Furey is president of the Psycho-Cybernetics Foundation, a
world title-holder in wrestling and martial arts, a bestselling
fitness author and entrepreneur. He is committed to preserving and
extending the legacy of Maltz's work with sold-out seminars and
coaching programmes.
'The self-help classic' - Independent
'All about the science of our thoughts and how they can be
measured' - Daily Express
'Maltz's work influenced nearly every major self-help professional
from Zig Ziglar to Brian Tracy to Tony Robbins' - James Clear,
author of Atomic Habits
'Psycho-Cybernetics has sold in its millions because it provides a
scientific rationale for dream fulfilment ... the perfect self-help
book for a technical culture' - Tom Butler-Bowdon
'Before the mind can work efficiently, we must develop our
perception of the outcomes we expect to reach. Maxwell Maltz calls
this Psycho-Cybernetics; when the mind has a defined target it can
focus and direct and refocus and redirect until it reaches its
intended goal' - Tony Robbins
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