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Proposal Writing


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Table of Contents

Preface Chapter 1: An Orientation to Proposal Writing A Book for the Beginning Grant Writer A Brief History of Giving and Philanthropy Differences Between Grants and Contracts Request for Proposals (RFP) Chapter 2: Understanding the Nonprofit Agency About the Nonprofit Mission-Driven Analysis of the Agency/Organization Organizational Capacity Chapter 3: Finding and Applying for Funding Finding Funding The Federal Government The State and Local Government The Foundations and Corporations Crowdsourced Funding Search and Review Chapter 4: The Proposal Overview The Components of a Proposal Proposal Submission and Scoring Process Chapter 5: Logistics and Basics of Writing the Proposal The Nuts and Bolts of Writing a Proposal Writing for an Established Versus New Organization Writing a Proposal for a Collaborative Writing Style and Format Using Audio/Visual Media Chapter 6: Design the Program Understand the Community Through Data Formulating Program Ideas Chapter 7: Program Objectives and Evaluation Evaluation Four Steps to Preparing the Objectives and Evaluation Plan A Logic Model Writing the Evaluation Section Ethical Considerations Chapter 8: Writing the Need or Problem Statement The Aim of the Need/Problem Statement A Guide to Writing the Need Statement Theory of Change Chapter 9: Program Description Implementation Plan The Project Narrative Project Timeline Scope of Work Forms Chapter 10: Creating the Budget and Budget Justification The Budget Context Preparation of a Line-Item Budget Other Types of Budgets Other Budgeting Issues Chapter 11: Other Proposal Components and Finishing Touches Project Abstract Agency Capability Statement Letters of Support Memorandum of Understanding (MOU) Finishing Touches Appendix A: Estimating Time Appendix B: Funding Resource Information Appendix C: Proposal Sections Appendix D: Additional Information References and Suggested Readings Index About the Authors

About the Author

Soraya M. Coley is president of Cal Poly Pomona University. Prior to that she served as provost and vice president for academic affairs at California State University Bakersfield, and at Alliant International University, as well as dean of the College of Human Development and Community Service at California State University, Fullerton. She has nearly 30 years of higher education experience and has worked with nonprofits, community-based and civic organizations on program design, evaluation, and grant writing. Cynthia Scheinberg is a licensed clinical psychologist with over 24 years of administrative management in non-profit agencies. She has served as the Executive Director of the Coalition for Children, Adolescents and Parents (CCAP) in Orange, California, as Senior Vice President of Clinical Services for Anka Behavioral Health, Inc., and as the Executive Director of New Connections in Concord, California. She has a doctorate in clinical psychology from Pacifica Graduate Institute in Santa Barbara, California. Dr. Scheinberg also has a part-time private practice in Concord, CA.


"Clear, concise, and carefully focused, Proposal Writing, Fifth Edition is an excellent choice for students and entry-level professionals who need to learn the elements of developing, writing, and budgeting for effective proposals." -- Brian Nerney
"This new edition is an excellent value-added practical guide for novice as well as experienced grant writers and students who aspire to be program designers." -- Richard J. Mushi

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