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Profiting from Diversity
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PART I: THE BACKGROUND Introduction; G.Moss PART II: PROFITING FROM DIVERSITY Diversity, Innovation and Corporate Strategy; A. H. David Eastward Enlargement, Cultural and National Identity and Diversity in the European Union; H.Skinner & K.Kubacki Knowledge Management and the Positive Impact of a Collectivist Culture; G.Moss, K.Kubacki, M.Hersh & R.Gunn Gender-Based Motives for Purchasing Fair Trade Products in France; F.Ferran Women Managers in Latvia: A Universal Footprint for the Future? G.Moss, Farnham & C. Cook Variety is the Spice of Life: How Design Diversity Can Enhance Profitability; G.Moss PART III: OBSTACLES TO DIVERSITY INITIATIVES Embedding Diversity: The Obstacles Faced by Equality and Diversity Specialists; A. Preece Design Diversity: The Organisational Obstacles; G. Moss Obstacles to Greater Design Diversity: Gender and Webdesign Software; G. Horvath, G. Moss, R. Gunn& E. Vass Tackling Ageism in Employment: Age the Final Frontier of Discrimination? D. Farnham Disabled People and Employment: Barriers to Potential Solutions; M. Hersh Barriers to Diversity: The Case of Advertising Creatives; J. Blythe

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CARYN E COOK Senior Lecturer with the Business School at the University of Wales, Newport, UK ALAN DAVID Senior Lecturer in Strategic Management at the University of Westminster, UK DR MARION HERSH Senior lecturer in the University of Glasgow, Scotland, UK KRZYSZTOF KUBACKI Lecturer in Marketing at the School of Economic and Management Studies, Keele University, UK ALISON PREECE based at the University of Wales, Newport as Equality and Diversity Manager, UK HEATHER SKINNER is Principal Lecturer in Marketing at the Glamorgan Business School, UK

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CARYN E COOK Senior Lecturer with the Business School at the University of Wales, Newport, UK ALAN DAVID Senior Lecturer in Strategic Management at the University of Westminster, UK DR MARION HERSH Senior lecturer in the University of Glasgow, Scotland, UK KRZYSZTOF KUBACKI Lecturer in Marketing at the School of Economic and Management Studies, Keele University, UK ALISON PREECE based at the University of Wales, Newport as Equality and Diversity Manager, UK HEATHER SKINNER is Principal Lecturer in Marketing at the Glamorgan Business School, UK

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