Introduction. 1 The Profession of Landscape Architecture and Professionalism. Brief History of the Profession. Professional Career Tracks. Professional Licensure. Professional Development. Professional Societies. The Influence of Technology on the Landscape Architecture Profession. 2 Clients and Projects. Who Are the Landscape Architect?s Clients? What Elements Determine the Landscape Architect?s Clients? Landscape Architecture Projects. Architectural and Engineering Clients. Public-Sector Clients. 3 Case Studies. HNTB Corporation: Large Multidisciplinary A/E Firm. Large Landscape Architecture Firms. The Acacia Group, Inc.: Small Landscape Architecture Firm. ValleyCrest Landscape Development: Large Integrated. Design-Build Firm. Denver Service Center, National Park Service: Public Practice. Rain Bird: Corporate Practice. 4 Professional-Practice Relationships. Prime-Consulting Relationships. Multiple Direct Consulting Relationships. Subconsulting Relationships. Landscape Architect/Owner Relationship. Landscape Architect/Allied Professional Relationship. Landscape Architect/Contractor Relationship. Landscape Architect/General Public Relationship. 5 Finance. Six Considerations for Raising Funds. Three Phases of Financing a Firm. Equity Financing. Debt Financing. How Lenders Evaluate a Loan Request. Trade Credit. Summary?Planning, Action, Adjustment. 6 Accounting. The Landscape Architect as Financial Manager. Financial Accounting Information. Financial Management Information. Financial Accounting Systems. Recording Financial Information?Elementary Accounting. Selecting an Accountant. Accounting Software. Overview of Accounting: Six Integrated Components. 7 Business Administration and Record Keeping. Job Number?The Key to Office Administration. Time Keeping. Filing and Records Management. Landscape Architecture Office Files and Records Management. Vacations, Holidays, and Sick Leave or Paid Time Off. Product Information Files, Technical Resources, and Code Information. Payroll Administration. Employer?s Tax Administration. Tax Status of Nonwage Payments to Employees. 8 Marketing. The Strategic Plan. The Marketing Plan. Marketing Tools and the Promotion Mix. The Marketing Payoff. Market Expansion?Entering New Markets. The Marketing Staff. 9 Contracts. Contract Basics. Contracts with Clients?Professional Services Contract Formats. The Elements of a Professional Services Contract with a Client. Employment Agreements. Negotiating a Contract. Important Elements and Useful Contract Clauses. 10 Project Management. What Is Project Management? Planning, Scoping, and Organizing the Project. Setting Up Tracking Systems. Tracking a Project and Developing Strategies When a Project Is Over Budget or Off Schedule. Selecting and Organizing Staff. Directing and Motivating Project Staff. Serving the Client and Developing a Friendly Relationship. Providing Technical Supervision for the Project Staff. Taking Part in Performance Reviews of Technical Staff. Managing Construction Observation Services. Summary. 11 Business and Personnel Law. The Legal Environment of Professional Practice. Discrimination. Protecting the General Public, the Environment, and the Consumer. Index.
Walter Rogers served as president and CFO of The Acacia Group, a landscape firm in Tucson, Arizona, until 2007 when his firm was acquired by Olsson Associates, a multidisciplinary engineering and design firm. He currently serves as a senior landscape architect in Olsson's Tucson office. He has thirty-five years' experience working as a landscape architect and holds an MLA from the University of Massachusetts and an MBA from the University of Phoenix. He served on the landscape architecture faculties of the University of Arizona, the State University of New York at Syracuse, and the Gloucestershire College of Art and Design, Cheltenham, England.