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Michael S. Pritchard is Willard A. Brown Professor of Philosophy at Western Michigan University. He is author of Reasonable Children and On Becoming Responsible, both from Kansas, and coauthor of Engineering Ethics: Concepts and Cases, now in its third edition.
"With elegant prose and ample illustrations, Pritchard's book explores the interplay of virtues, ideals, and moral rules in everyday life and in the professions. Sound, sophisticated, and wonderfully lucid, it makes a very important contribution to the study of ethics." - Mike W. Martin, author of Meaningful Work "A wonderfully wide-ranging, philosophically attuned, practically sensitive, and highly readable account." - George G. Brenkert, director, Georgetown Business Ethics Institute"