Contents: Preface. Part I: Introduction to Social
Research Methods. Basic Concepts. Fitting Research Design to
Research Purpose: Internal and External Validity. Measuring
Concepts: Reliability and Validity. Part II: Research
Design Strategies. Designing Experiments: Variations on the
Basics. Constructing Laboratory Experiments. External Validity of
Laboratory Experiments. Conducting Experiments Outside the
Laboratory. Correlational Design and Causal Analysis.
Quasi-Experiments and Evaluation Research. Survey Design and
Sampling. Part III: Data Collection Methods.
Systematic Observational Methods and Naturalistic Research.
Interviewing. Content Analysis. Scaling Stimuli: Social
Psychophysics. Scaling Individuals: Questionnaire Design and Rating
Scale Construction. Social Cognition Methods: Measuring Implicit
Thoughts and Feelings. Methods for Assessing Dyads and Groups.
Part IV: Concluding Perspectives. Synthesizing
Research Results: Meta-Analysis. Social Responsibility and Ethics
in Social Research.