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The Presentation Secrets of Steve Jobs


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Table of Contents

Acknowledgments vPreface viiIntroduction: How to Be Insanely Great in Front of Any Audience xiAct 1: Create The Story 1Scene1: Plan in Analog 3Scene 2: Answer the One Question That Matters Most 15Scene 3: Develop a Messianic Sense of Purpose 27Scene 4: Create Twitter-Like Headlines 39Scene 5: Draw a Road Map 49Scene 6: Introduce the Antagonist 63Scene 7: Reveal the Conquering Hero 75Intermission 1: Obey the Ten-Minute Rule 83Act 2: Deliver the Experience 85Scene 8: Channel Their Inner Zen 87Scene 9: Dress Up Your Numbers 105Scene 10: Use "Amazingly Zippy" Words 113Scene 11: Share the Stage 127Scene 12: Stage Your Presentation with Props 137Scene 13: Reveal a "Holy Shit" Moment 151Intermission 2: Schiller Learns from the Best 161Act 3: Refine and Rehearse 165Scene 14: Master Stage Presence 167Scene 15: Make it Look Effortless 179Scene 16: Wear the Appropriate Costume 195Scene 17: Toss the Script 199Scene 18: Have Fun 207Encore: One More Thing 215Postscript: Steve Jobs by the Book 219Notes 235Index 247

About the Author

Carmine Gallo is the award-winning author of the international bestsellers The Innovation Secrets of Steve Jobs, The Apple Experience, and Talk Like TED, among others. His books have been translated into over a dozen languages.

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