Peter Bruce founded and grew the Institute for Statistics Education at Statistics.com, which now offers about 100 courses in statistics, roughly a third of which are aimed at the data scientist. In recruiting top authors as instructors and forging a marketing strategy to reach professional data scientists, Peter has developed both a broad view of the target market, and his own expertise to reach it. Andrew Bruce has over 30 years of experience in statistics and data science in academia, government and business. He has a Ph.D. in statistics from the University of Washington and published numerous papers in refereed journals. He has developed statistical-based solutions to a wide range of problems faced by a variety of industries, from established financial firms to internet startups, and offers a deep understanding the practice of data science.