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Michael Bond has been writing on psychology and human behaviour for more than fifteen years as a regular contributor to New Scientist, Nature, Prospect, the Observer, the Daily Telegraph, the Financial Times, and others. During the Arab Spring, he also served as lead researcher for the Royal Society report on science in Egypt. He lives in London.
`Filled with case studies and research, Bond provides a convincing argument that almost every aspect of our lives is steered by others' * Daily Mail * `Easy to read [and] interesting' * Press Association * 'Important and compelling. Bond drives home a fact that we all must accept - we are never alone. The people in our lives affect every aspect of our behaviour in ways that we are often not consciously aware of.' -- David McRaney, bestselling author of You Are Not So Smart 'Combining decades of experimental research by social scientists with summaries of historical events, the author presents an analysis of how peer pressure, groupthink, heroism, evil, extreme environments and isolation all affect our actions ... Bond renders a worthwhile subject into entertaining, informative reading.' * Kirkus Reviews * 'Accessible, captivating, and fun. Though we think of ourselves as free individuals, our choices are influenced by others - and the scary thing is that we don't realise it.' -- William Poundstone, author of Are You Smart Enough to Work at Google?