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The Power of Noticing

New or Used: 2 copies from $79.52
Imagine your advantage in negotiations, decision-making, and leadership if you could teach yourself to see, and evaluate, information that others overlook. The Power of Noticingprovides the blueprint for accomplishing precisely that. Max Bazerman, an expert in the field of applied behavioural psychology, draws on three decades of research and his experience instructing Harvard Business School MBAs and corporate executives to teach you how to notice and act on information that may not be immediately obvious. Drawing on a wealth of real-world examples, from the Challenger Space Shuttle disaster to Bernie Madoff's Ponzi scheme, Bazerman diagnoses what information went ignored in these situations, and why. Using many of the same case studies and thought experiments designed in his executive MBA classes, he challenges readers to explore their cognitive blind spots, identify any salient details they are programmed to miss, and then take steps to ensure it won't happen again. While many bestselling business books have explained how susceptible to manipulation our irrational cognitive blind spots make us, Bazerman helps you avoid the habits that lead to poor decisions and ineffective leadership in the first place. His bookprovides a step-by-step guide to breaking bad habits and spotting the hidden details that will change your decision-making and leadership skills for the better, teaching you to: pay attention to what didn't happen; acknowledge self-interest; invent the third choice; and realize that what you see is not all there is. With The Power of Noticingat your side, you can learn how to notice what others miss, make better decisions, and lead more successfully.
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About the Author

Max Bazerman is the codirector of the Center for Public Leadership at the Harvard Kennedy School, the Straus Professor at the Harvard Business School, and the author of numerous books, including Negotiation Genius with Deepak Malhotra, Blind Spots with Ann E. Tenbrunsel, and Judgment in Managerial Decision Making with Don A. Moore. He has taught, advised companies, and consulted to governments in thirty countries. He is on numerous editorial boards. He received an honorary doctorate from the University of London, the Life Achievement Award from the Aspen Institute's Business and Society Program, and the Distinguished Educator Award from the Academy of Management, among many other awards.


"Bazerman's book is not only descriptive, but an effort to turn the reader into a 'first-class noticer.'" * First Things * "A guide to making better decisions, noticing important information in the world around you, and improving leadership skills." * Value Walk * "[A] refreshingly powerful book that uncovers techniques and pointers that many of us have never even considered... fun, shocking, a breack from hard-core business cookbooks. " * Blue Heron Journal * "The Power of Noticing hits home, bolstered by Bazerman's connections." * South China Morning Post * "This excellent book is a must-read for leaders and aspiring leaders." * Booklist * "There are countless theories in the field of behavioral psychology regarding the biases that restrict our awareness, but Bazerman is artful at the nonacademic delivery of the fruits of academia. He makes a convincing case for a handful of valuable tools we can deploy to reap the benefit or dodge the bullet, if only we would take the time." * Kirkus * "In this book that will suit fans of Dan Ariely and Malcolm Gladwell, Harvard Business School professor Bazerman ... describes how we fail to notice the most important details around us." * Publishers Weekly * "Max Bazerman is one of the most creative, brilliant, and constructive social scientists on the planet. His new book, on the importance and power of noticing, is a game-changer. Notice it!" -- Cass Sunstein "Many books promise to change the way you see the world - this fascinating, provocative tour into the mind and research of one of the world's preeminent noticers actually lives up to the claim." -- Michael Norton, co-author of Happy Money: The Science of Smarter Spending "Important new ideas are rare in discussions of flaws of executive performance, but Bazerman has one. In a compellingly readable book he illustrates the consequences of failing to notice signs of impending disaster, and he teaches executives how to practice vigilance." -- Daniel Kahneman, author of Thinking, Fast and Slow and winner of the Nobel Prize. "The Power of Noticing makes you better at anything and everything you do - whether in business, law, sports, politics, education, art, medicine, or any other field. Max Bazerman offers not only a lively and engaging book but a challenge and roadmap to live, see, and work with more honesty, vision, and purpose. By resisting the conventional "how-to" tip list, in favor of creating a more powerfully elevated consciousness, this book satisfies the deepest human need for finding the elusive truths that are the keys to success." -- Billy Shore, Founder and Director, Share Our Strength "Books on leadership seem too numerous to count. But, occasionally, one contributes something to the field that is truly important and genuinely new. With its lucid description of the rarified-but learnable-skill of noticing correctly, this book is undeniably one." -- Robert B. Cialdini, author of Influence

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