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About the Author

LINDA KAPLAN THALER has been responsible for some of the most touching, relevant, and famous commercials in the advertising and entertainment business that have become part of pop-culture. ROBIN KOVAL a marketing strategist and new products expert, her experience spans almost every category from beauty and beverages and pharmaceuticals, from the success of the Fuzzy Navel phenomenon to the AFLAC Duck quack heard around the world. Together they are also the authors of Bang! Getting Your Message Heard in a Noisy World.

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