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The Power of Nice
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A guide to conquering the business world with kindness

About the Author

LINDA KAPLAN THALER is CEO and chief creative officer and ROBIN KOVAL is president of THE KAPLAN THALER GROUP, creators of pop-culture icons like the Aflac Duck. Together, Kaplan Thaler and Koval have been featured on Today, the Martha Stewart Show, and Nightline, as well as in USA TODAY, the New York Times, and BusinessWeek, among many others. Kaplan Thaler and Koval each live in New York.

Reviews

"This little book will show you why women should run most corporations in America and maybe the entire country. Reading Nice will improve just about everything in your life and that's a promise" * James Patterson * "For my money, I would always rather make a deal with people I like who treat me well. If you want to discover the surprising power of nice, read this book. Memorise it. Use it. You'll be glad you did." * Donald Trump * "Though a lively read, this is not a cutesy little bob-bon of a book. Well thought-out and crisply presented, it offers key principles, case studies and exercises to help make niceness habitual." * Publishers Weekly *

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