The internationally bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us, and show how we can learn to create such extraordinary moments in our own life and work.
Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Dan Heath (Author) Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books- Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.
The most interesting, immediately actionable book I've read
in quite a while. I walked away with new ideas for motivating
employees, delighting customers, engaging students, and even
planning family vacations. If life is a series of moments, the
Heath brothers have transformed how I plan to spend mine. * Adam
Grant, New York Times bestselling author of GIVE AND TAKE,
ORIGINALS, and OPTION B with Sheryl Sandberg *
I read this cover to cover and learned something new on each page. Beautifully written, brilliantly researched - I'm recommending it to everyone I know! * Angela Duckworth, author of GRIT *
This terrific book is bursting with practical insights and memorable stories on every page. It's as relevant to product designers and entrepreneurs as it is to teachers and parents. I've already put many of its novel suggestions to work. Don't miss it. * Eric Ries, author of The Lean Start-Up *
Flat out amazing... The best business book I've read in a while. * Jake Knapp, author of SPRINT *
Chip and Dan are amazing and impactful story tellers. In The Power of Moments they are able to use stories to display a powerful truth, that we can be more impactful as leaders and as people by recognizing and creating more 'moments'. At Virgin Atlantic, helping our people create such amazing moments for each other and for our customers is a nice new way of articulating an underlying goal of great leadership. This book truly frames that thinking in an easy to understand and engaging way. Perhaps even more importantly, I can see many similar opportunities in my life as a husband, father and member of a community. * Craig Kreeger, CEO of Virgin Atlantic *