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The Power of the 2 X 2 Matrix
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By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.
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Table of Contents

Foreword ( James H. Gilmore and B. Joseph Pine II). Acknowledgments. The Authors. Introduction. PART ONE: 2 x 2 THINKING. 1 The DNA of Great Problem Solving. 2 Form, Method, and Mastery: 2 x 2 Thinking as Dialectical Process. 3 The Eight Archetypal Dilemmas. PART TWO: 2 x 2 PRACTICE. 4 Designing 2 x 2 Matrices: Making Intuition Explicit. 5 2 x 2 Thinking in Action: Fujitsu FTXS Tackles Level 2 Dilemmas. PART THREE: 2 x 2 FRAMEWORKS INVENTORY. 6 Strategic Frameworks. Beyond Customer Led. Discontinuity and the Life Cycle. Customer as Value Manager. Customer Value Analysis. Scenarios. Gartner Magic Quadrant. Portfolio Analysis. Problems and Solutions. Dialectical SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats. Market Tipping. Corporate Strategy. Generic Strategy. E-Business Opportunity Matrix. Global Product Planning. Generic Network Strategy. Mass Customization: The Four Approaches. Attentionscape. Managing Customer Loyalty. Likelihood to Buy. Revenue and Profitability. BCG: Product Portfolio Matrix. Impact-Uncertainty Matrix. Entrance and Exit Strategies. 7 Organizational Frameworks. Good to Great Matrix of Creative Discipline. Employee Motivation. Alliance Drivers. Team Types. Situational Leadership. The Four Power Players in Knowledge Organizations. T-Group Leadership. SECI. Human Capital. Differentiation and Integration. Means and Ends. The Change Grid. Learning and Change. Similarities and Differences. The Four Realms of Experience. Make versus Buy. Four Square Model. Product and Supply Chain Architecture. Telematics Framework. The Virtue Matrix. 8 Individual Frameworks. Johari Window. Myers-Briggs Type Indicator. Learning Styles Inventory. I m OK, You're OK: The Four Life Positions. Conflict Mode. Social Styles. Getting It Right. Leadership Coaching. Career Transitioning. Prisoner's Dilemma. Urgency and Importance. Influence and Concern. Notes. Index.

About the Author

Alex Lowy is an internationally recognized thought leaderspecializing in the creation of innovative work, learning, andinformation systems. He is the cofounder and past president ofDigital 4Sight, a global technology think tank and strategyconsulting firm with headquarters in Toronto, Canada. He hascoauthored two best-selling business books, Digital Capital:Harnessing the Power of Business Webs (2000) and Blueprintto the Digital Economy (1998) with Don Tapscott and DavidTicoll. In 2003, he formed the Transcend Strategy Group. Phil Hood is one of Silicon Valley s mostthoughtful voices on the development and use of multimedia andpervasive computing technologies. He is the former executive editorof NewMedia magazine, and a contributing columnist toWired. For two years he was chief executive officer ofDigital 4Sight. He is a senior consulting associate to StanfordResearch International (SRI), and a partner with Alex Lowy in theTranscend Strategy Group.

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