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Power Play
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The fast-paced business story of Tesla- Egos, Engines and Elon's battle to build the mass-market electric car to change the world

About the Author

Tim Higgins the automotive and technology reporter for the Wall Street Journal -- one of the few journalists who have spent time deeply immersed in both Silicon Valley and Motor City. Tim has interviewed Elon Musk multiple times, and spent a decade in Detroit reporting on the U.S. auto industry.

Reviews

A masterclass in narrative journalism, telling the extraordinary story of Tesla's rise to become one of the most fascinating companies of the 21st century, with inside-the-room detail and color that give it a cinematic feel * Bradley Hope, co-author of the bestseller BILLION DOLLAR WHALE *
No matter how you slice it, the story of Elon Musk and Tesla is a riveting one. In Power Play, Tim Higgins also makes the tale of Musk and Tesla compulsively readable, to say nothing of lively, fun and insightful! * William D. Cohan, bestselling author of HOUSE OF CARDS *
Tim Higgins's electric narrative takes us through Tesla's every hairpin turn.... This case study on the thin line between madness and genius is set against a monumental backdrop: the rivalry between Silicon Valley and Detroit to develop and popularize the electric car. Having covered the industry from both locales, Higgins is uniquely equipped to lucidly and colorfully explain why the former triumphed-and how it is that an impossible person can ultimately will an improbable success. * John Helyar, co-author of the #1 New York Times bestseller BARBARIANS AT THE GATE *
Tim Higgins's portrait of Tesla in Power Play is simultaneously inspirational and troubling, revealing Elon Musk's risky scrambles to invent the future he's constantly promising to deliver. Through the tales of Tesla's frequent near-death experiences and executive firings, readers benefit from Higgins's depth of reporting in both Silicon Valley and Detroit * Sarah Frier, Financial Times prize-winning author of NO FILTER *

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