Table of Contents

Contents: Part 1 Direct Political Communication -- 1 Parties and Electioneering, Raymond Miller -- 2 Election Programmes, Matthew Gibbons -- 3 Party Advertising in Newspapers, Janine Hayward and Chris Rudd -- 4 Televised Political Advertising, Claire Robinson -- 5 Party Websites, Liz Barker -- Part 2 Mediated Political Communication -- 6 Broadcasting, Patrick Day -- 7 Newspapers, Sarah Sharp -- 8 Cartoons, Richard Kellett -- 9 Television, Joe Atkinson -- 10 Televised Leaders Debates, Stephen Church -- Afterword: Do Campaigns Matter?, Jack Vowles -- Appendices -- 1 Campaign funding, Patrick Day -- The Herald's Most Frequently Reported Policy Issues 19462002, Sarah Sharp -- 3 Televised Leaders Debates, Stephen Church.

About the Author

Janine Hayward and Chris Rudd are senior lecturers in the Department of Political Studies at the University of Otago. They have previously published together in books and journals on the topic of political communications. Chris is co-author of The Politics and Government of New Zealand (2004) and co-editor of State and Economy in New Zealand (1993) and The Political Economy of New Zealand (1997). Janine is editor of Local Government and the Treaty of Waitangi (2003).