Introduction. 1. Starting Out. 2. The Ten Principles of Success. 3. Making Your Mark. 4. Selling Your Dreams. 5. Under the (Media) Spotlight. 6. Winning Against the Odds. 7. The Tricks of the Trade. 8. Creating the Right Culture. 9. Family Ties. 10. The Winning Habit. Epilogue: Some Final Words of Advice. Index.
Karren Brady is known as the first lady of football. She has packed a lifetime into her short career, starting off in radio at the tender age of 18 and after a brief spell at Saatchi & Saatchi, joined David Sullivan's Sports Newspapers in 1988 where she became a director at the age of 22. The following year, she persuaded David Sullivan to acquire Birmingham City Football Club from the administrators, and took over the running of the business. When the company floated on the AIM in 1997, she became the youngest ever female Managing Director of a UK plc. Karren has been the subject of an hour-long BBC1 documentary, 'Inside Story - The Real Life Manageress'. She has hosted her own TV show, and presented both Loose Women and Live Talk on ITV, as well as Central Weekend Live. She is regularly featured in the news, on TV and radio. Karren is dedicated to using her success to help other women succeed in business. She wants to give women the confidence to do something about their dreams. She is married with two children.
?? a first-rate handbook for women keen to succeed in business.? (Daily Express, 23.March 2004) "? a first-rate handbook for women keen to succeed in the business world." (Daily Star, 23 April 2004) "? tips and secrets on how to change yourself to improve your chances." (Daily Post, 28 April 2004)