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Planung Des Persoenlichen Vertriebs Im Pharmamarketing [GER]
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Die Kommunikation, insbesondere der personliche Vertrieb nehmen neben dem Produkt eine uberragende Rolle im Marketing-Mix der Pharmaindustrie ein. Die vorliegende Arbeit untersucht die wichtigsten derzeit genutzten Methoden zur Planung des personlichen Vertriebs und stellt einen neuen praktischen Ansatz vor. Dieser hilft, die Komplexitat des Ursache-Wirkungszusammenhangs bei der Vertriebsmittelplanung deutlich zu reduzieren."
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Der Autor: Nikolaus von Seemann wurde 1959 in Zurich geboren. Studium der Elektrotechnik an der ETH Zurich (1979 bis 1984), MBA an der HEC Lausanne, Dissertation im Fachbereich der Technischen Wissenschaften an der ETH Zurich (1994). Projektleiter bei dem Beratungsunternehmen McKinsey; Grundungsgesellschafter der GCI Gesellschaft fur Consulting und Implementierung, Munchen."

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