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Planning Research in Hospitality and Tourism


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Table of Contents

Chapter 1 - Getting Started
1.1. What is Research and Why Do We Do It?
1.2. Why Do You Need to Do Research At All?
1.3. How Does a Research Project Start?
1.4. Formulating the Broad Research Question
1.5. The Role of the Supervisor
1.6. The International Dimension of the Researcher
1.7. Chapter Summary
1.8. Student Experiences
1.9. Reflective Exercise: Your Preferred Approach to Research
1.10. Review Questions
1.11. Chapter References

Chapter 2 - Developing Academic Reading Skills
2.1. Why Academic Reading?
2.2. How Do you Know you Have a Paper Worth Reading?
2.3. Reading the Paper
2.4. Extracting Value from Your Reading
2.5. SQ3R: A Technique for Effective Academic Reading
2.6. Academic Reading from an International Student Perspective
2.7. Chapter Summary
2.8. Reading Exercise
2.9. Review Questions
2.10. Chapter References

Chapter 3 - Developing Literature Review Skills
3.1. Locating the sources of your literature
3.2. Defining the initial parameters of search
3.3. Conducting the main search and filtering the results
3.4. Organising your Results
3.5. Referencing your Sources
3.6. Articulating the research aim
3.7. The International Dimension of Literature Review
3.8. Chapter Summary
3.9. Student Experiences
3.10. Exercise on Literature Maps
3.11. Academic Journals in Hospitality and Tourism
3.12. Review Questions
3.13. Chapter References

Chapter 4 -Research Philosophies, Approaches and Strategies
4.1. Research Philosophies: Positivism and Phenomenology
4.2. Research Approaches: Deduction and Induction
4.3. Quantitative versus Qualitative Research
4.4. Research Strategies
Case Study
Grounded Theory
Action Research
Survey Research
4.5. International Dimension in Choosing a Methodology
4.6. Chapter Summary
4.7. Exercise on research philosophies, approaches and strategies
4.8. Review Questions
4.9. Chapter References

Chapter 5 - Sampling
5.1. What is Sampling?
5.2. Probability Sampling
5.3. Non-Probability Sampling
5.4. Sample size
5.5. The problem of non-response
5.6. Sampling in qualitative research
5.7. Chapter Summary
5.8. Review questions
5.9. Chapter References

Chapter 6 - Data Collection Techniques
6.1. Interviews
6.2. Observation
6.3. Questionnaires
6.4. Content Analysis of Documents
6.5. Increasing the Credibility of your Research
6.6. Chapter Summary
6.7. Examples of Studies in Hospitality and Tourism Using Different Data Collection Techniques
6.8. Review Questions
6.9. Chapter References

Chapter 7 - Writing Your Research Proposal
7.1. Section One of your proposal
7.2. Section Two of your proposal
7.3. Section Three of your proposal
7.4. Closing your proposal - The Appendix section
7.5. Chapter Summary
7.6. Student experiences
7.7. Review questions
7.8. Chapter References

Chapter 8 - Conducting the Fieldwork
8.1. Negotiating Access to Organisations
8.2. Professional Conduct in Interview Settings
8.3. The International Dimension
8.4. Student Experiences
8.5. Review Questions
8.6. Chapter References

Chapter 9 - Analysis of Qualitative Data
9.1 Qualitative Data
9.2. Different Approaches to Qualitative Data Analysis
9.3. Using Computer-Assisted Qualitative Data Analysis Software (CAQDAS)
9.4. International Dimension: Language and `Language Equivalence'
9.5. Chapter Summary
9.6. Review Questions
9.7 Extended Example of Inductive Analysis
9.8. Chapter References

Chapter 10: Quantitative Data Analysis
10.1. Scales in Quantitative Analysis
Nominal Scale
Ordinal (ranked) Scale
Interval Scale
Ratio Scale
10.2. Organisation, Coding and Entering Data for Analysis
10.3. Analysing Quantitative Data
Chi-Square Test
Pearson Correlation Test
ANOVA (Analysis of Variance)
Multiple Regression Analysis
10.4. Chapter Summary
10.5. Review Questions
10.6. Exercises in Quantitative Statistical Analysis
10.7. Chapter References

Chapter 11 - Writing Up the Dissertation
11.1. Cover Page, Abstract, Acknowledgements and Contents
11.2. The Introduction Chapter
11.3. The Literature Review Chapters
11.4. The Research Design Chapter
11.5. Presenting and Discussing Your Findings
11.6. The Conclusions and Implications
11.7. The Last Chapter: Introduction Revisited
11.8. The Final Touches
11.9. Other Presentation Conventions
11.10. Review Questions
11.11. Turning a Dissertation into an Academic Paper
11.12. Chapter References

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