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Piloting Palm
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The buzz on PILOTING PALM

" Thorough, intelligent, and inspiring, Piloting Palm tells one of the most remarkable stories in the history of American business– – the birth of the handheld industry. There are important lessons for entrepreneurs and managers in almost every chapter. A fascinating book!"
– – Emanuel Rosen, author, The Anatomy of Buzz

" The Palm is so ubiquitous, it’ s easy to forget what life was like BP (before Palm). If you want the inside sco on the product that changed your life – – and how it got here– – this is the place to start."
– – Seth Godin, author, Survival is Not Enough

" Even though I’ ve been a user of every version of the Palm and am waiting breathlessly for the Handspring Treo Communicator, I never knew how Jeff Hawkins came up with the original design of the PalmPilot. Now I do. Piloting Palm is informative, well written, and a good read!"
– – Stewart Alsop, General Partner, New Enterprise Associates
columnist, Fortune magazine

" Piloting Palm is a fascinating blow-by-blow of the company that made the handheld revolution possible. Butter and Pogue have written a highly readable, insightful, and compelling history of the business strategies and the people who have redefined many of our lives."
– – David B. Yoffie, Harvard Business School professor
author of Judo Strategy: Turning Your Competitors’ Strength to Your Advantage

" Piloting Palm is a compelling and engaging read. The story conveys the drama, heartbreak, and joy of building a Silicon Valley start-up. Both Dubinsky and Hawkins setan example of how to realize a vision and then build a team that can turn it into reality. This was definitely a book I could not put down."
– – Bruce Chizen, President and CEO, Adobe Systems Inc.

" An incredible insight on the first successful handhelds ever! I thought I pretty much knew the entire history behind Jeff and Palm, but this book filled in all the details and nuances I never knew existed! My regards to Jeff and Donna for persevering!"
– – Kenny West, President, PalmGear.com

" This book is a gripping (no pun intended) history of Palm and Handspring. Above all, it’ s a great story about stubborn entrepreneurs who overcame conventional wisdom, corporate calcification – – and Microsoft."
– – Guy Kawasaki, CEO, Garage Technology Ventures

Product Details

Table of Contents

Acknowledgments. Note to the Reader. Prologue. Chapter 1: In the Valley of Dreams. Chapter 2: Palm Computing. Chapter 3: Donna. Chapter 4: Zoomer. Chapter 5: The Writing on the Wall. Chapter 6: The Zen of Palm. Chapter 7: Crossing the Desert. Chapter 8: U.S. Robotics. Chapter 9: The Shortest Honeymoon. Chapter 10: Selling the Pilot. Chapter 11: The Eleventh Hour. Chapter 12: Inside the Tornado. Chapter 13: Microsoft 1.0. Chapter 14: Swallowed Whole. Chapter 15: Omens. Chapter 16: Microsoft 2.0. Chapter 17: The Fight for Independence. Chapter 18: Once Again, with Money. Chapter 19: Sea Change. Chapter 20: Revolving Doors. Chapter 21: Zero to Sixty. Chapter 22: IPO. Chapter 23: Millennium. Chapter 24: Uncharted Waters. Epilogue. Notes. Index.

About the Author

ANDREA BUTTER worked as director of marketing at Palm Computing beginning in 1993. She managed every product launch, including the revolutionary Pilot Organizer in 1996, and became the company's vice president of marketing in 1998. Currently a marketing strategy consultant, she lives in Menlo Park, California. DAVID POGUE is the personal technology columnist for the New York Times. He is also the author of twenty computerbooks, including the bestselling PalmPilot: The Ultimate Guide. He has spoken at events such as Comdex, PC Expo, and Macworld Expo.

Reviews

"The story of the two companies [Palm and Handspring] is well told.... If you like Silicon Valley start-up tales or Palm hand-helds (and I must admit I am addicted to both) you will enjoy this lively account." (Financial Times, January 31, 2001) "The authors give detailed portraits of both high-tech product launches and investment banking negotiations without once getting bogged down in the jargon of either world. No doubt readers can thank coauthor Pogue, a New York Times columnist, for the smooth, lucid prose." (Publishers Weekly, February 11, 2002) "It is told well, by Andrea Butter, Palm's former vice-president for marketing, and tech journalist David Pogue. Much of the tale is well-known to followers of the industry, but Pogue and Butter add welcome detail." (Business Week, March 11, 2002) "Since Americans love gadgets, they should be interested in this book, which chronicles how Jeff Hawkins had an inspiration that led to the handheld industry, the greatest gadget creator of them all. Former Palm Computing executive Butter and New York Times technology consultant Pogue recount how Hawkins and a few others started Palm Computing, surviving crisis after crisis until it was eventually sold to another company and ultimately spun off in an IPO-but not before Hawkins and several of his followers had left to start another handheld company called Handspring. Along the way, we learn that Silicon Valley start-ups are at the mercy of venture capitalists, that the launching of new products is fraught with peril, and that small-tech companies can occasionally compete successfully with larger companies (e.g., Microsoft). But, more tellingly, the authors calculate the human cost of sacrificing one's life in order to realize a dream. There's plenty of drama here, and, given the expertise of the authors, one would have expected a gripping read rather than simply a connecting of the dots. Not so, unfortunately; the book suffers from workmanlike writing. Handheld organizers are here to stay, but their real story remains to be told. For larger business collections only. --Richard Drezen, Washington Post News Research, New York (Library Journal, March 15)" "...entertaining and readable. I'd recommend it to not only fellow Palm enthusiasts, but to anyone who's interested in either Silicon Valley specifically or business start-up's in general." (Supply Management, 14 March 2002) "...rather excellent book...a great book..." (M2 Communications, 26 April 2002) "The Palm is so ubiquitous, it's easy to forget what life was like BP (before Palm). If you want the inside Vscoop on the product that changed your life--and how it got here--this is the place to start." Â Seth Godin, Author Survival is Not Enough "Even though I've been a user of every version of the Palm and am waiting breathlessly for the Handspring Treo Communicator, I never knew how Jeff Hawkins came up with the original design of the Palm Pilot. Now I do. Piloting Palm is informative, well written and a good read!" Â Stewart Alsop, General Partner, New Enterprise Associates, Fortune Magazine columnist

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