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Persuasion and Influence For Dummies


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Table of Contents

Introduction 1 Part I: Preparing to Persuade and Influence 7 Chapter 1: Laying the Groundwork for Persuasion and Influence 9 Chapter 2: Finding Common Ground with Your Audience 27 Chapter 3: Establishing an Emotional Connection 57 Chapter 4: Putting Together a Compelling Case 73 Chapter 5: Establishing Your Credibility 93 Chapter 6: Exhibiting and Exercising Your Expertise 117 Part II: Developing Your Persuasive and Influencing Skills 135 Chapter 7: Listening Actively 137 Chapter 8: Gaining and Maintaining Your Audience?s Interest 155 Chapter 9: Gearing Your Approach to Different Decision-Making Styles 177 Part III: Picking the Right Approach 205 Chapter 10: Getting Things Done with the Help of Others 207 Chapter 11: Leading by Example: Quietly Creating Big Change 229 Chapter 12: Appealing to Other People?s Drives, Needs and Desires 245 Part IV: Putting Persuasion and Influencing Skills into Practice 271 Chapter 13: Getting Physical: Putting Body Language to Work 273 Chapter 14: Perfecting Your Persuasive Voice 293 Part V: The Part of Tens 321 Chapter 15: Ten Sure-Fire Ways to Influence Anyone 323 Chapter 16: Ten Ways to Persuade Electronically: Emails and Beyond 329 Chapter 17: Ten Ways to Persuade over the Phone 339 Chapter 18: Ten Essential Instruments for Your Persuasion Toolkit 347 Index 357

About the Author

Elizabeth Kuhnke is an Executive Coach and founder of Kuhnke Communication. She is also the author of the popular Body LanguageFor Dummies .

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