COVID-19 Response at Fishpond

Read what we're doing...

The Persuasion Code
By

Rating

Product Description
Product Details

Table of Contents

Acknowledgments vii About the Authors ix Why Read This Book? xi Introduction xvii PART I DECODING PERSUASION SCIENCE 1 Chapter 1 Why Is Neuromarketing a Game Changer? 3 Chapter 2 The Neuroscience of Persuasion 19 PART II DECODING PERSUASION THEORY 39 Chapter 3 NeuroMap: A Brain-Based Persuasion Theory 41 Chapter 4 Applying Six Stimuli to Persuade the Primal Brain 59 PART III DECODING YOUR PERSUASIVE NARRATIVE 113 Chapter 5 Diagnose the Pain 115 Chapter 6 Differentiate Your Claims 131 Chapter 7 Demonstrate the Gain 141 Chapter 8 Deliver to the Primal Brain 165 Conclusion 283 Appendix: NeuroMap Simplified NeuroScoring Tool 289 References 297 Index 317

About the Author

CHRISTOPHE MORIN, PHD, is an expert on the effect of advertising on the brain. He is an adjunct faculty member of Fielding Graduate University, where he teaches courses in Media Neuroscience. He is the recipient of multiple speaking and research awards. He co-founded SalesBrain in 2002. PATRICK RENVOISE, an expert in complex sales, teaches new messaging strategies based on brain science. By using the latest discoveries in cognitive biases, he has helped hundreds of companies and thousands of professionals close complex deals worth billions of dollars. Patrick co-founded SalesBrain and has received numerous marketing and speaking awards.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Marketing » General
Home » Books » Business » Marketing » Direct
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top