Persuading with Data


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Table of Contents

Introduction 1
Part I Understanding Perception
Chapter 1 Know Your Own Mind (in order to change others') 8
Chapter 2 See How Graphs Work (inside your brain) 20
Part II Designing Your Data
Chapter 3 Choose the Right Graph (for your data) 46
Chapter 4 Simplify to Amplify (your message) 78
Chapter 5 Build Effective Slides (with the point in mind) 100
Part III Organizing Your Data
Chapter 6 Structure Your Data (so others can follow it) 126
Chapter 7 Frame the Data to Persuade (so the audience acts) 168
Part IV Delivering and Defending Your Data
Chapter 8 Present Your Data (with less preparation) 195
Chapter 9 Prepare for Resistance (because resistance shows they care) 216
Acknowledgments 242
Bibliography 247
Index 249

About the Author

Miro Kazakoff is Senior Lecturer in Managerial Communication at MIT Sloan School of Management.

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