Zach Schonbrun is a senior editor for business & technology at The Week and has been a longstanding contributor to the New York Times. He has also written for Bloomberg BusinessWeek, Fast Company, ESPN The Magazine, Newsday, The Washington Post, SB Nation, VICE, and other outlets. He is the author of One Great Shoe, which was selected as one of the best Kindle Singles of the year in 2015. He lives in New York City with his wife and their son.
Advance Praise for The Performance Cortex
"A must-read for the cerebral sports fan . . . like Moneyball except nerdier. Much nerdier."
Axios' 2018 Leadoff Beach Read "Fans of sport science, sport
psychology, robotics, and neuroscience will find this to be
informative and inspiring."
"A revealing tour of the minds of winning athletes . . . Readers interested in the applications of neuroscience to everyday life will find plenty of value here."
--Kirkus Reviews "Poised to guide the sophisticated sports fan in such examination, Schonbrun lucidly explains the fascinating new world of neuroathletics. . . . The stereotype of the dumb jock may not survive this explosive jolt!"
--Booklist "One of the most intriguing aspects of elite sports is that the athletes themselves have no idea how they do much of what they do, because it occurs beneath their conscious awareness. Schonbrun's deep dive into the cutting-edge science of human movement gives the reader X-ray vision (or, really, fMRI vision) into the brains of the world's greatest performers. It will enthrall anyone who has watched a sporting event and asked: How do they do that?"
--David Epstein, author of the New York Times bestseller The Sports Gene "To use a voguish sports catchphrase, The Performance Cortex is 'next level.' We've heard a lot about 'mental toughness' and 'hard-wiring for success, ' but now Zach Schonbrun reveals the latest science on how elite athletic feats are actually accomplished. Fans will understand the genius behind all sports more clearly after reading this book. And they can, with pleasure. Schonbrun has mastered the art of writing gracefully about dense--and potential groundbreaking--material."
--L. Jon Wertheim, executive editor of Sports Illustrated and coauthor of This is Your Brain on Sports and Scorecasting "Zach Schonbrun's The Performance Cortex is full of insight into the next wave of athletic training, the relationship between the mind and the body, and the cutting-edge neuroscience that seeks to explore and exploit this interaction to create better athletes. This accessible account will leave every reader wishing they had known all this before."
--Glenn Stout, author and series coeditor of The Best American Sports Writing "The brain is the last untapped resource for athletes, the final frontier for sports analytics. Zach Schonbrun's riveting look inside of how players' minds truly work and how that knowledge is being used to reimagine the games we play, fires with the efficiency and efficacy of a synapse."
--Jeff Passan, national baseball columnist for Yahoo! Sports and author of the New York Times bestseller The Arm