Perfect Phrases for Networking Introduction: Five Netowkring Imperatives Section One: Perfect Phrases for Networking in Any Situation Chapter 1: The First Hello Chapter 2: Finding a Fit Chapter 3: Asking for Leads Chapter 4: Getting an Invitation Chapter 5: Following Up Chapter 6: Cold contacts Chapter 7: Getting New Leads From an Old Contact Section Two: Networking in Groups Chapter 8: The Big Venue: Conferences, Conventions, and Training Centers Chapter 9: Networking at the Networking Event Chapter 10: Networking When You're the Star Section Three: Online Networking Chapter 11: Emails Chapter 12: Networking Through the Social Network Chapter 13: Comments Sections Chapter 14: Websites -- yours and theirs Section Four: The Networking -Marketing Marriage Chapter 15: Advertising Opportunities Chapter 16: Newsletter Networks Chapter 17: Marketing materials: from Brochures to Sales Letters Section Five: Networking in Specific Circumstances Chapter 18: When You're Launching a New Career Chapter 19: When The Pressure Cooker Heats Up Chapter 20: When A Sudden Opportunity Opens Up
Susan F. Benjamin is a marketing expert, author, and host of the talk radio show The Greater Voice, which reaches thousands of listeners throughout the world each week. Articles by and about Susan have appeared in publications including The Wall Street Journal, USA Today and countless newspapers affiliated with the McClatchy-Tribune news service. She has discussed her ideas on CNN, National Public Radio, Small Business Television, and other broadcasts. A former professor, Susan has consulted on marketing campaigns for the Liberty Mutual Insurance Group, Accenture, ATT, Fleet Boston, Fleishman-Hillard International Communications and countless other businesses. Susan participated in a White House initiative on plain language under the Clinton/Gore administration. She has trained over 100,000 employees on various communications matters and regularly gives keynote and other addresses. Her clients have included the Carnegie Mellon Executive Program, the National Geospacial-Intelligence Agency, and the Federal Communications Commission.