Introduction vii Section One: Preparing 1 1 New Products-What Separates the Winners from the Losers and What Drives Success 3 Robert G. Cooper 2 An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses 35 Paul Mugge and Stephen K. Markham 3 Service Development 51 Thomas D. Kuczmarski and Rishu Mandolia 4 Business Model Innovation: Innovation Outside the Core 68 Heidi M.J. Bertels and Peter A. Koen 5 Open Innovation and Successful Venturing 82 Rob van Leen and Marcel Lubben 6 Success Factors of New Product Development for Emerging Markets 100 Anna Dubiel and Holger Ernst Section Two: Starting 115 7 Effective Practices in the Front End of Innovation 117 Peter A. Koen, Heidi M.J. Bertels, and Elko Kleinschmidt 8 Getting Lightning to Strike: Ideation and Concept Creation 135 Christopher W. Miller 9 Portfolio Management for Product Innovation 154 Scott J. Edgett 10 Identifying Significant New Business Opportunities: The Magellan Process 167 Deborah A. Mills and Paige Siempelkamp 11 We-ness, Knowledge Sharing, and Performance in New Product Development Teams 181 Hyunjung Lee and Stephen K. Markham 12 Virtual Teams in New Product Development: Characteristics and Challenges 195 Nicholas S. Lockwood, Mitzi M. Montoya, and Anne P. Massey Section Three: Progressing 211 13 Obtaining Customer Needs for Product Development 213 Abbie Griffin 14 User Research for Product Innovation: Qualitative Methods 231 Gary R. Schirr 15 Market Analytics 244 Brian D. Ottum 16 Forecasting New Products 265 Kenneth B. Kahn 17 Social Media and New Product Development 282 Amy Kenly Section Four: Achieving 295 18 Developing Intelligent Products 297 Serge A. Rijsdijk and Erik Jan Hultink 19 Strategies to Improve NPD Governance 310 Steven Haines 20 Managing the Supply Chain Implications of Launch 325 Roger J. Calantone and C. Anthony Di Benedetto 21 Post-Launch Product Management 339 Steven Haines 22 Managing Innovation Paradoxes for Organizational Ambidexterity 356 Marianne W. Lewis and Constantine Andriopoulos 23 Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process 368 Rel S. Ambrozy Section Five: Pdma Research 385 24 Lessons Learned from Outstanding Corporate Innovators 387 Sally Evans Kay, Douglas Boike, Wayne Fisher, Thomas Hustad, Stan Jankowski, Deborah A. Mills, Barry J. Novotny, Albert Page, and William M. Riggs 25 The Difference between Goods and Services Development: A PDMA CPAS Research Study 405 Stephen K. Markham and Thomas Hollmann 26 The Emergence of the Product Innovation Discipline and Implications for Futher Research 416 C. Anthony Di Benedetto Appendix: About the Product Development and Management Association (PDMA) 427 New Product Development Glossary 435 Author Index 477 Subject Index 481
PDMA is a global nonprofit organization seeking to accelerate the contribution that innovation makes to the economic and professional growth of people, businesses, and societies around the world. PDMA delivers improved organizational performance and individual career growth by offering the latest academically rigorous innovation research, resources for product development and management knowledge, and opportunities for collaboration among an international network of innovators. Kenneth B. Kahn, PhD, is Professor of Marketing and Director of the da Vinci Center for Innovation at Virginia Commonwealth University in Richmond, Virginia. His teaching and research interests address product development, product management, and demand forecasting of current and new products. He has consulted with and conducted training sessions for numerous companies, and has been a PDMA member since 1989. Sally Evans Kay has been active in PDMA since 1988 both nationally and at the chapter level and currently chairs The Outstanding Corporate Innovator Award Committee. Rebecca J. Slotegraaf, PhD, is Associate Professor of Marketing and Whirlpool Faculty Fellow at the Kelley School of Business, Indiana University. She serves on the editorial boards of the Journal of Marketing, Journal of Product Innovation Management, and others. Steve Uban, PE, NPDP, has been a practitioner in research and new product development for almost 40 years. Mr. Uban is a Professional Engineer and Certified New Product Development Professional and is on the board of the PDMA Foundation.