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About the Author

Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University, is a founding member of the Center for Advanced Hindsight. He is the author of Payoff and the New York Times bestsellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty.

Reviews

`A quirky exploration of the mysteries behind human motivation . . . Ariely writes in an approachable, chipper style . . . A mostly provocative account of how inner turmoil drives us.'
* Kirkus Reviews *
`A surprisingly empathetic and practical volume, behavioral economist Dan Ariely's slim, 100-page primer on motivation will be the book you wish your boss had read.'
* Fortune Magazine *
`[A] short and fascinating account of what motivates people at work and in every other aspect of their lives . . . An insightful read for leaders who want to know how to get the best out of everyone around them.' * BizEd *
' "Too many managers believe people are motivated by money", Ariely says ... "Gratitude and compliments are better motivators", Ariely says...This is all true, and characteristically engagingly written.' * Financial Times *
'Dan Ariely makes the strong case that the best way to motivate people, including ourselves, is not through persuasive tactics, however subtle, but by providing the groundwork for meaning in people's lives. We are all striving to become better people. To paraphrase Ben Franklin, we want to be healthier, wealthier and wiser' -- James Altucher * Wall Street Journal *

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