Introduction. Part I: Covering Your Assets: Intellectual Property Basics. Chapter 1: Examining the Tools in Your IP Box. Chapter 2: Protecting Your Intellectual Property. Chapter 3: Dealing with Professionals and Picking Up the Tab. Part II: If You Build It, They Will Come: Patenting Your Product. Chapter 4: Understanding Patents and How They Work. Chapter 5: Testing the Water Before You File for a Patent. Chapter 6: The Quest for the Unholy Grail: The Patent Search. Chapter 7: Preparing Your Patent Application. Chapter 8: Filing Your Patent Application. Chapter 9: Wrestling with the Patent Examiner. Chapter 10: Entering the Home Stretch: Getting Your Patent Issued. Part III: Knowing Your Copyrights. Chapter 11: Entering the Whimsical World of Copyrights. Chapter 12: Untangling Ownership Issues. Chapter 13: Giving Your Copyright Fangs. Part IV: Making Your Mark: Protecting Your Commercial Identity. Chapter 14: Solving Your Identity Crisis. Chapter 15: Creating the Next Household Name. Chapter 16: Conducting an Availability Search. Chapter 17: Establishing and Registering Your Commercial Identifier. Part V: Exploiting and Enforcing Your IP Rights. Chapter 18: All Abroad: Protecting Your IP Rights in Other Countries. Chapter 19: Making 'Em Pay: Licensing Your IP Rights. Chapter 20: Nailing the Bad Guys (The Infringers). Part VI: The Part of Tens. Chapter 21: Top Ten Patent Application Pitfalls. Chapter 22: Ten Common Copyright Questions. Chapter 23: The Ten Worst Naming Blunders. Chapter 24: More Than Ten Great IP Resources. Appendix. Index.
HENRI CHARMASSON is an attorney specializing in intellectual property matters, a company-naming and product-branding consultant, a former engineer, and an occasional inventor.