Large-scale bookseller, librarian, educator outreach pre-publication:
National print & digital advertising:
#StandUpToDragons campaign on Annick accounts Jan-Mar includes:
International marketing campaign, including UK Trade and Consumer PR campaign, tote bags for key accounts, Trade advertising
Robert Munsch, author of such classics as The Paper Bag Princess, Love You Forever, and Thomas' Snowsuit, is one of North America's bestselling authors of children's books. Michael Martchenko is the award-winning illustrator of the Classic Munsch series and many other beloved children's books. He was born north of Paris, France, and moved to Canada when he was seven. He lives in Toronto with his wife, Patricia. Chelsea Clinton is a teacher, advocate, and author of several award-winning books for children, including She Persisted. She read The Paper Bag Princess to her daughter nightly for a year and a half. Francesca Segal is an award-winning writer and journalist. Her first novel, The Innocents, won the Costa First Novel Award, the National Jewish Book Award for Fiction, the Sami Rohr Prize, and a Betty Trask Award, and was long-listed for the Women's Prize for Fiction (formerly the Orange Prize). Ann Munsch and Robert Munsch have been married since 1973. Ann once asked by there weren't any stories where the princess saves the prince, and so The Paper Bag Princess was born.
"One of my children's favourites was always Robert Munsch's The Paper Bag Princess .... There is nothing more subversively empowering than reciting from memory those great last lines, when the enterprising Princess Elizabeth rescues the ghastly and feeble Prince Ronald from the dragon - and then dumps him: "'You look like a nice guy, but guess what? You are a bum.' And they didn't get married after all." There's power for you, in a nutshell.
"I will always be grateful for Elizabeth's bravery, and for the way she shows us that dragons can be defeated, that we can rescue ourselves, and that we don't need to sacrifice our kindness or goodness to do so."
"This is deeply satisfying to the children I read it to, and to me as an adult as well. She's clever, she's brave and she refuses to subordinate herself. The well placed use of the word "bum" adds a nice bit of levity to the ending."
"If ever there were a book with the most perfect plot twist, this could be it . . . This princess tale is short and sweet and funny and empowers young girls to be true to themselves . . . a classic picture book that packs a real punch to the "princess" genre!"
"I will read [The Paper Bag Princess] to [my daughters] and I hope over time that they will learn Princess Elizabeth's lessons: Adventure and be fearless. Stand up to dragons. Defend yourself with all you have. Walk away from any man who treats you with disrespect. You, yourself, alone, are enough, and more than enough."
"Best. Book. Ever."