Pantone Inc. is the world-renowned authority on colour. For more than 45 years Pantone has been inspiring design professionals with products, services, and technology for the colourful exploration and expression of creativity. In 1963, Lawrence Herbert, Pantone's founder, created the Pantone Matching System, a book of standardized colour in fan format - an innovative system for identifying, matching, and communicating colours to solve the problems associated with producing accurate colour matches in the graphic arts community. Pantone has since expanded its colour matching systems to include other colour-critical industries such as digital, fashion, home, plastics, architecture, interiors, and paint. Today, the Pantone name is known worldwide as the standard language for accurate colour communication, the definitive international means for selecting, specifying, matching, and controlling colours.