Preface to the Fourth Edition iv Foreword v 1. Introduction 1 2. The Folding Carton 19 Trays 25 Tubes 99 Sleeves, Wraps, and Folders 291 3. The Set-Up or Rigid Paper Box 421 4. Corrugated Containers 461 5. Point-of-Purchase Displays 589 Glossary 687 Bibliography 690 Index 691
Now retired, GEORGE L. WYBENGA was professor in the Packaging Design Program at the Fashion Institute of Technology and succeeded Laszlo Roth as chairperson. He remains active as a consultant to the packaging industry. The late LASZLO ROTH was chairperson of the Packaging Design Program at the Fashion Institute of Technology in New York.