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The Outsider's Edge


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Table of Contents

About the author v Preface vii Part I Introduction 1 Why haven't I got what Bill Gates has? 3 2 Seeking the causes of extreme wealth 5 Part II Biographies 3 Bill Gates 13 4 Warren Buffett 25 5 Ingvar Kamprad 37 6 Larry Ellison 47 7 Carl Icahn 59 8 George Soros 69 9 Steve Jobs 79 10 Charles Schwab 93 11 Ralph Lauren 103 12 David Geffen 115 13 Frank Lowy 125 14 Richard Branson 137 15 George Lucas 151 16 Bernie Ecclestone 165 17 Steven Spielberg 177 18 Oprah Winfrey 187 19 John Sperling 195 Part III The big picture 20 Finding the pattern 207 21 Outsiders and their edge 219 Part IV Beginnings matter 22 Development pain 243 23 Salvation 287 24 Learning about learning 293 25 Trading intelligence 301 Part V Lessons learned 26 Don't try this at home, folks 313 27 Hope for the future 319 Bibliography 325 Further reading 329 Index 333

About the Author

Brent D. Taylor (Melbourne, Australia) is a respected social and market researcher. For the past twenty years he has provided advice to Australian governments and large corporations. He was a director of KPMG for four years and ran KPMG's Centre for Consumer Behavior. As a researcher Brent has always been fascinated with extreme achievers, however he became increasingly frustrated with the lack of explanation as to why extreme achievers are the way they are. His curiosity and drive have led him to write the exciting Outsider's Edge. Taylor gained a bachelor of Engineering from Auckland University. He then earned an honours degree in psychology at Melbourne University. He is currently a member of the Australian Market and Social Research Society.

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